{"id":9,"date":"2025-11-20T03:03:57","date_gmt":"2025-11-20T03:03:57","guid":{"rendered":"https:\/\/site36.arn1103.uqat.ca\/?p=9"},"modified":"2025-11-27T02:21:19","modified_gmt":"2025-11-27T02:21:19","slug":"comment-etablir-une-boutique-en-ligne","status":"publish","type":"post","link":"https:\/\/site36.arn1103.uqat.ca\/index.php\/2025\/11\/20\/comment-etablir-une-boutique-en-ligne\/","title":{"rendered":"Comment \u00e9tablir une boutique en ligne"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light wp-duotone-073f0f-dc9d00-1\" style=\"min-height:800px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" class=\"wp-block-cover__image-background wp-image-18 size-full\" alt=\"\" src=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/artisan-1.webp\" data-object-fit=\"cover\" srcset=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/artisan-1.webp 1000w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/artisan-1-300x200.webp 300w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/artisan-1-768x512.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\" style=\"background-color:#958b8b\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading alignwide has-text-color\" style=\"color:#ffe074;font-size:clamp(35.2px, 2.2rem + ((1vw - 3.2px) * 3), 64px);\">        <strong><mark style=\"background-color:#073f0f\" class=\"has-inline-color has-contrast-color\">Comment \u00e9tablir une boutique en ligne<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\">                                                                <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\"><strong> <\/strong><\/mark><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ecac09\" class=\"has-inline-color\">4 \u00e9tapes pour vous aider \u00e0 cr\u00e9er un site de vente en ligne professionnel pour votre entreprise<\/mark><\/strong><sub><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-color\"> <\/mark><\/sub><\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<div style=\"height:330px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d89aad35 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6329a8f3 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-center is-style-asterisk\">Cr\u00e9er son premier site de vente en ligne n&rsquo;est pas \u00e9vident&#8230;<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Cet article vas vous aider \u00e0 pr\u00e9voir chaque information n\u00e9cessaire pour la cr\u00e9ation de votre boutique en 4 \u00e9tapes<\/p>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1 <strong>&#8211; D\u00e9finir le public cible<\/strong><\/li>\n\n\n\n<li>2 <strong>&#8211; \u00c9tablir le site web<\/strong><\/li>\n\n\n\n<li>3 <strong>&#8211;<\/strong> <strong>Optimiser pour le r\u00e9f\u00e9rencement<\/strong><\/li>\n\n\n\n<li>4<strong> &#8211;<\/strong> <strong>Service client<\/strong><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d1c656ed wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading is-style-asterisk\">1 &#8211; D\u00e9finir le public cible pour vendre \u00e0 la bonne personne<\/h3>\n\n\n\n<ul style=\"line-height:1.75\" class=\"wp-block-list is-style-checkmark-list\"><\/ul>\n\n\n\n<p>Avant de pouvoir cr\u00e9er votre site, vous devez vous situer dans le march\u00e9 en ligne. Quel est votre <strong>public cible<\/strong>? Comment <strong>l&rsquo;attirer<\/strong> vers mon site? Quels produits et services sont en <strong>forte demande<\/strong> sur le march\u00e9 actuel?<\/p>\n\n\n\n<p>En vous posant les bonnes questions, votre site a de meilleurs chances d&rsquo;attirer la client\u00e8le car il aura \u00e9t\u00e9 pens\u00e9 \u00e0 l&rsquo;avance pour r\u00e9pondre \u00e0 vos <strong>besoins <\/strong>et \u00e0 ceux des acheteurs<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--2\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/1.png\" alt=\"\" class=\"wp-image-22\" srcset=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/1.png 768w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/1-300x200.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d1c656ed wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-style-rounded is-style-rounded--3\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/2.jpg\" alt=\"\" class=\"wp-image-21\" srcset=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/2.jpg 1000w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/2-300x200.jpg 300w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/2-768x512.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading is-style-asterisk\">2 &#8211; \u00c9tablir le site web et  personnaliser la boutique en ligne<\/h3>\n\n\n\n<ul style=\"line-height:1.75\" class=\"wp-block-list is-style-checkmark-list\"><\/ul>\n\n\n\n<p>Aujourd&rsquo;hui, la conception de site web n&rsquo;a jamais \u00e9t\u00e9 aussi facile. \u00c0 l&rsquo;aide de logiciels num\u00e9riques tel que<strong> Shopify<\/strong> ou <strong>WordPress<\/strong>, il vous suffit d&rsquo;\u00e9tablir un nom de domaine, pr\u00e9f\u00e9rablement votre nom d&rsquo;entreprise, et il ne reste qu&rsquo;\u00e0 personnaliser les diff\u00e9rentes pages de votre site. <\/p>\n\n\n\n<p>Il est recommand\u00e9 d&rsquo;avoir, entre autre, une <strong>page d&rsquo;accueil<\/strong> et de <strong>contacts<\/strong> pour donner plus d&rsquo;informations sur votre entreprise, vous pouvez ensuite cr\u00e9er les pages pour r\u00e9pertorier vos diff\u00e9rents produits et leurs informations essentielles.<\/p>\n\n\n\n<p>N&rsquo;oubliez pas de donner le <strong>plus d&rsquo;informations possibles <\/strong>sur vos produits, cela permet de faciliter la navigation des possibles acheteurs et cela vous donne l&rsquo;image d&rsquo;une <strong>entreprise professionnelle<\/strong>. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d89aad35 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-19e250f3 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d1c656ed wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading is-style-asterisk\">3 &#8211; Optimiser pour le r\u00e9f\u00e9rencement sur la toile <\/h3>\n\n\n\n<p>Avoir un site web, c&rsquo;est bien, mais ce n&rsquo;est pas suffisant. Vous devez \u00eatre visible sur la grande toile de l&rsquo;internet. Le<strong><a href=\"https:\/\/www.semrush.com\/lp\/product-seo-challenges\/en\/?b_adgroup=web%20seo&amp;b_adgroupid=1311717689739023&amp;b_adid=81982470916256&amp;b_campaign=Core12_SRCH_SEO_Tools_BING&amp;b_campaignid=412532841&amp;b_isproduct=&amp;b_productid=&amp;b_term=%2Bweb%20%2Bseo&amp;b_termid=kwd-81982529182160:loc-32&amp;kw=%2Bweb%20%2Bseo&amp;cmp=Core12_SRCH_SEO_Tools_BING&amp;label=seo_tool&amp;Network=o&amp;Device=c&amp;utm_content=&amp;kwid=kwd-81982529182160:loc-32&amp;cmpid=412532841&amp;agpid=1311717689739023&amp;BU=Core&amp;extid=&amp;adpos=&amp;matchtype=e&amp;msclkid=a6f94a58468519ee1f3e2346c5840257&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=Core12_SRCH_SEO_Tools_BING&amp;utm_term=%2Bweb%20%2Bseo\" data-type=\"link\" data-id=\"https:\/\/www.semrush.com\/lp\/product-seo-challenges\/en\/?b_adgroup=web%20seo&amp;b_adgroupid=1311717689739023&amp;b_adid=81982470916256&amp;b_campaign=Core12_SRCH_SEO_Tools_BING&amp;b_campaignid=412532841&amp;b_isproduct=&amp;b_productid=&amp;b_term=%2Bweb%20%2Bseo&amp;b_termid=kwd-81982529182160:loc-32&amp;kw=%2Bweb%20%2Bseo&amp;cmp=Core12_SRCH_SEO_Tools_BING&amp;label=seo_tool&amp;Network=o&amp;Device=c&amp;utm_content=&amp;kwid=kwd-81982529182160:loc-32&amp;cmpid=412532841&amp;agpid=1311717689739023&amp;BU=Core&amp;extid=&amp;adpos=&amp;matchtype=e&amp;msclkid=a6f94a58468519ee1f3e2346c5840257&amp;utm_source=bing&amp;utm_medium=cpc&amp;utm_campaign=Core12_SRCH_SEO_Tools_BING&amp;utm_term=%2Bweb%20%2Bseo\"> SEO (Search Engine Optimization)<\/a><\/strong> est une strat\u00e9gie qui consiste \u00e0 positionner votre site web en haut des r\u00e9sultats de recherche, id\u00e9alement sur la&nbsp;<strong><a href=\"https:\/\/www.google.com\/?zx=1763607346061&amp;no_sw_cr=1\" data-type=\"link\" data-id=\"https:\/\/www.google.com\/?zx=1763607346061&amp;no_sw_cr=1\">premi\u00e8re page de Google<\/a>.<\/strong><\/p>\n\n\n\n<p>Plusieurs strat\u00e9gies existent pour mettre en avant son site :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Utiliser les bons mots-cl\u00e9s<\/strong>&nbsp;dans vos titres et descriptions&nbsp;: ceux que vos clients potentiels utilisent pour trouver des produits ou services comme les v\u00f4tres.<br><\/li>\n\n\n\n<li><strong>Publier r\u00e9guli\u00e8rement du contenu<\/strong>&nbsp;de qualit\u00e9 li\u00e9 \u00e0 vos produits ou services avec des mots-cl\u00e9s pertinents.<br><\/li>\n\n\n\n<li><strong>Optimiser la structure et l&rsquo;architecture<\/strong>&nbsp;de votre site pour faciliter la navigation et le r\u00e9f\u00e9rencement.<br><\/li>\n\n\n\n<li><strong>Cr\u00e9er des liens entrants<\/strong>&nbsp;: tissez des liens avec d&rsquo;autres sites pour obtenir des&nbsp;backlinks&nbsp;de qualit\u00e9 (partenariats,&nbsp;articles invit\u00e9s sur de bons sites, etc.)<\/li>\n<\/ul>\n\n\n\n<ul style=\"line-height:1.75\" class=\"wp-block-list is-style-checkmark-list\"><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--4\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"720\" src=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/3-1024x683.jpg\" alt=\"\" class=\"wp-image-20\" srcset=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/3-1024x683.jpg 1024w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/3-300x200.jpg 300w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/3-768x512.jpg 768w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/3.jpg 1080w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--40)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-d1c656ed wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full is-resized is-style-rounded is-style-rounded--5\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"316\" src=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/4.webp\" alt=\"\" class=\"wp-image-19\" style=\"width:618px;height:auto\" srcset=\"https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/4.webp 474w, https:\/\/site36.arn1103.uqat.ca\/wp-content\/uploads\/2025\/11\/4-300x200.webp 300w\" sizes=\"auto, (max-width: 474px) 100vw, 474px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h3 class=\"wp-block-heading is-style-asterisk\">4 &#8211; \u00c9tablir une relation de confiance avec la client\u00e8le<\/h3>\n\n\n\n<ul style=\"line-height:1.75\" class=\"wp-block-list is-style-checkmark-list\"><\/ul>\n\n\n\n<p>La concurrence en ligne peut \u00eatre f\u00e9roce, les consommateurs deviennent de plus en plus exigeant. Il est important d&rsquo;offrir un service client de haute qualit\u00e9 pour satisfaire et cr\u00e9er une client\u00e8le fid\u00e8le. Vous devez \u00eatre transparent dans vos politiques de livraisons, tarifs et autres services adjacents.<\/p>\n\n\n\n<p>Vous pouvez cr\u00e9er une sections commentaires sur votre site, o\u00f9 les clients peuvent d\u00e9poser des avis sur vos produits pour am\u00e9liorer le recensement de votre boutique.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-838cd1cc wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--50)\"><h1 class=\"wp-block-site-title\"><a href=\"https:\/\/site36.arn1103.uqat.ca\" target=\"_self\" rel=\"home\">site36-Exercices<\/a><\/h1>\n\n<nav class=\"has-small-font-size items-justified-center wp-block-navigation is-content-justification-center is-layout-flex wp-container-core-navigation-is-layout-a89b3969 wp-block-navigation-is-layout-flex\" aria-label=\"Navigation\"><ul class=\"wp-block-navigation__container has-small-font-size items-justified-center wp-block-navigation has-small-font-size\"><ul class=\"has-small-font-size wp-block-page-list\"><li class=\"wp-block-pages-list__item wp-block-navigation-item open-on-hover-click\"><a class=\"wp-block-pages-list__item__link wp-block-navigation-item__content\" href=\"https:\/\/site36.arn1103.uqat.ca\/index.php\/exercice-3-page-a-propos\/\">Exercice 3 &#8211; Page \u00e0 propos<\/a><\/li><li class=\"wp-block-pages-list__item wp-block-navigation-item open-on-hover-click\"><a class=\"wp-block-pages-list__item__link wp-block-navigation-item__content\" href=\"https:\/\/site36.arn1103.uqat.ca\/index.php\/politique-de-confidentialite-2\/\">Politique de confidentialit\u00e9<\/a><\/li><li class=\"wp-block-pages-list__item wp-block-navigation-item open-on-hover-click\"><a class=\"wp-block-pages-list__item__link wp-block-navigation-item__content\" href=\"https:\/\/site36.arn1103.uqat.ca\/index.php\/politique-de-cookies-ca\/\">Politique de cookies (CA)<\/a><\/li><\/ul><\/ul><\/nav>\n\n\n<p class=\"has-text-align-center has-secondary-color has-text-color has-link-color has-small-font-size wp-elements-c04d1eb07621d3e55b93fd705b6e6bac\">\n\tDesigned with <a href=\"https:\/\/wordpress.org\" rel=\"nofollow\">WordPress<\/a>\t<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cr\u00e9er son premier site de vente en ligne n&rsquo;est pas \u00e9vident&#8230; Cet article vas vous aider \u00e0 pr\u00e9voir chaque information n\u00e9cessaire pour la cr\u00e9ation de votre boutique en 4 \u00e9tapes 1 &#8211; D\u00e9finir le public cible pour vendre \u00e0 la bonne personne Avant de pouvoir cr\u00e9er votre site, vous devez vous situer dans le march\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5,8,7,13,11,14,12,10,6,9],"class_list":["post-9","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-boutique","tag-boutique-en-ligne","tag-entreprise","tag-mise-en-vente","tag-nom-de-domaine","tag-produits-en-ligne","tag-service-client","tag-shopify","tag-web","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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